Everyone’s had the experience of arriving at a website and not being able to find the information they need. It’s a frustrating experience that you don’t want to recreate for your own customers. Beyond your website’s homepage, there are five types of pages that are essential components of any manufacturing website.
1. Products/Services-Your products and services are what make money for your company, and it’s what your potential customers are most interested in when they arrive at your website. The content of these pages should be easy to access and clearly relay the main features, benefits and applications of your products.
2. “About Us”- When potential customers are in research mode, the “About Us” page of your website is one of the pages they’ll be looking at. This page is less about what your company does and more about who your company is. It exists to eliminate visitor anxiety and lend some personality to your company. Here, you can add information about your company’s history, team member bios, information about your facility, and more.
3. Testimonials- It’s easy for any company to boast about how amazing and innovative their products and services are, but having current customers tout you as the best is even better. Potential customers want to know that your company has helped businesses like theirs and testimonials from satisfied customers can accomplish this.
4. Quality Statements- Manufacturers often have specific and strict quality assurance standards that they adhere to, and this is important for potential customers to know. A potential customer will come to your website looking to find out how your company ensures quality. Even if you can’t detail out the full process, it’s important to at least make mention that your company has a process in place to make sure that each product manufactured will perform as intended.
5. Contact Us- Having all this useful information is great, but if someone can’t contact your company after they’ve read all this, you’re going to lose some potential new business. Your contact page should be as simple as possible, with as few form fields to fill out as possible. The least amount of information you ask a potential customer to provide, the more likely they are to trust your company and contact you.
Remember that your website isn’t a place prospects and customers visit just once. They could arrive at your website multiple times and the key to success for your company lies in ensuring your website has the content they need each time they visit.