How to Use LinkedIn to Promote Your Innovative Company

linkedinIf you haven’t adopted LinkedIn as a means for promoting your company, now is definitely the time to do it. As of this week, LinkedIn has modified the format of company pages and this may prove to be especially beneficial for manufacturing companies. The change LinkedIn unveiled is the removal of the “Products & Services” tab of your company page in order to make way for showcase pages. Showcase pages allow you to extend your company page presence by creating a dedicated page for your most innovative products and services. On these pages, you can share content just as you would with company page status updates. The new format helps your company build long-term relationships with LinkedIn members who want to follow specific areas of your business that interest them most. In addition, it can help you attract the hard-to-reach younger workforce by presenting your company as an innovative and lively company. As many manufacturing companies have a complex and vast array of products and services, each with different audiences, showcase pages allow you to address different markets with customized content. Whether on purpose or not, LinkedIn’s showcase pages provide the ability to segment your audience and these people can choose to subscribe to any of your pages in order to receive content that’s tailored to what they’re interested in. Keys to Showcase Page Success Showcase pages have a lot of potential and provide an opportunity to highlight what makes your company stand out. The key to getting the most out of this feature is to regularly post relevant and interesting information to each showcase page. There are many different types of content or information you can post, and here are just a few options:

  • Product/service information
  • o   Updates or revisions to products or services
    o   Little known facts about each area of your business
    o   Answers to some of the most common questions asked

  • Awards or recognition
  • Interesting applications of products
  • Industry news from authoritative sources
  • Tradeshow appearances, including where you’ll be and what you’ll be presenting

Part of being an innovative, leading-edge company is embracing change. And the most recent change to LinkedIn offers you an opportunity to deliver relevant content to prospective customers, partners or employees about the areas of your business that interest them most. Take advantage of this marketing tool to develop deeper relationships with your audience and “showcase” what makes your company innovative.


From our friends at fathom mfg
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Ethan Karp VP, Client Services and Marketing/Director of PRISM

MAGNET (the Manufacturing Advocacy & Growth Network) has been part of the manufacturing landscape of Northeast Ohio for 30 years. In that time, the industry has evolved and changed. We have heard what manufacturers across our region want from their community manufacturing services provider and we are responding today.

Recent technology, workforce and competitive issues have made manufacturing in 2014 different than it was even a few years ago, with success coming to those who embrace change. To meet the needs of manufacturers facing those issues, MAGNET is refocusing its efforts to help our manufacturing community grow.

The 30 years of deep knowledge MAGNET has acquired helping companies measurably increase their top-line sales and bottom-line results is now being enhanced through working partnerships we’ve developed with a powerful network of regional assets ready and willing to assist manufacturers achieve sustainable, long-term growth.

The Partnership for Regional Innovation Services to Manufacturers (PRISM) is the combination of MAGNET’s deep manufacturing expertise with a wide array of critical resources including:

  • The award-winning talent, faculty and researchers at the area’s colleges and universities
  • Cutting-edge technology at government labs such as the NASA Glenn Research Center
  • Leading global manufacturers willing to share their expertise
  • America Makes, the National Additive Manufacturing Innovation Institute in Youngstown
  • and sources of capital interested in financing growth and innovation.

Among the manufacturers utilizing MAGNET and PRISM services are Nextant Aerospace, Vitamix, Vadxx, Trilogy, Sifco Forge, Wrayco, Thermotion and Plidco.

We hope you’ll enjoy and take value from the changes at MAGNET and the content will be providing to you over the coming months in the Crains Manufacturing Report.

To learn about the changes taking place at MAGNET to help manufacturers optimize manufacturing processes and productivity, design and develop new products, find new markets and solve training and workforce issues, visit the MAGNET website at

Don’t hesitate to give us your feedback or let us know how MAGNET can help you. You reach us at

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Innovation is No Joke!

April Fools Event

At our event on April 17th entitled New Tools to Turn Your Business Problems of Today into Tomorrow’s Innovations, you’ll experience the structured steps of the ideation process and hear from Mantua Manufacturing Co and Biolectrics, two manufacturers who have embraced and achieved success through ideation.

For more information or to register for the event click here.

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MAGNET Client Partners with IKEA to Create Jobs!


Sauder Woodworking is teaming up with IKEA which is expected to bring job growth and equipment investments to Ohio! You can read more about it here:

See how Sauder Woodworking worked with MAGNET consultants and engineers to design a new and unique modular ceiling tile product that opened the door to a brand new market below.
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MAGNET Event – New Tools to Turn Your Business Problems of Today into Tomorrow’s Innovations

April 17 Event Event Image smallMAGNET (The Manufacturing Advocacy & Growth Network) is having an event about the importance of ideation on Thursday, April 17th. Experience the structured steps of the ideation process and hear from two manufacturers, Mantua Manufacturing Co. and Biolectrics, who have embraced and achieved success through ideation! For more information or to register for the event click here.

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Manufacturing in Ohio Bounces Back!

MFG in OH Bounces BackManufacturing is on the rebound in Ohio after being hit by the worst recession since the Great Depression. Crains Cleveland Business Magazine and The Columbus Dispatch have both noticed! Fine out more here.

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“Adopt a City” Project Receives State and Local Economic Development Award

OHIO Econ DevThe Federal Laboratory Consortium for Technology Transfer (FLC) has announced that the NASA Glenn Research Center, the Manufacturing Advocacy & Growth Network (MAGNET), the City of Cleveland and Cuyahoga County will receive the FLC’s State and Local Economic Development Award for their joint work on the Manufacturing Innovation Project known as “Adopt a City.” The joint project grew out of the Obama Administration’s Strong Cities, Strong Communities initiative.

The FLC is the nationwide network of federal laboratories whose mission is to promote and facilitate the rapid movement of federal laboratory research results and technologies into the mainstream of the U.S. economy.

“Adopt a City” matched small and mid-size manufacturers with subject matter experts from NASA Glenn to help companies solve challenges they were experiencing with a new or existing product.  NASA Glenn provided up to 40 hours of pro bono assistance to each company, the City of Cleveland and Cuyahoga County made low interest loans available to companies needing financial assistance, while MAGNET served as the project coordinator helping the following eight manufacturers in 2012.

“The award shows the national significance these efforts have taken on in putting together this unique partnership in our geographic area,” said NASA Glenn Director James Free.  “These awards have become one of the most prestigious honors in technology transfer.”

“MAGNET is delighted to have partnered with NASA Glenn, the City of Cleveland and Cuyahoga County to bring this meaningful program to life and provide the world-class assistance of the NASA Glenn staff to manufacturers needing best-in-class assistance to overcome technical problems with their products, making significant revenue or job creation possible for those companies,” said MAGNET President Daniel E. Berry.

“We are proud to be recognized along with other great organizations such as NASA Glenn, MAGNET and Cuyahoga County,” said Cleveland Mayor Frank G. Jackson. “This award confirms the collaborative effort and work that goes on throughout our region every day to build our economy and support local business.”

“Cuyahoga County is extremely pleased to be honored alongside our partners at the NASA Glenn Research Center, the City of Cleveland and MAGNET with this award recognizing the collective regional effort in assisting small business in their product development and technology transfer challenges,”  said Cuyahoga County Executive Ed FitzGerald. “We will continue to foster their growth in these and other creative ways so that entrepreneurs can succeed and create jobs in Northeast Ohio.”

Being recognized for their efforts in stimulating economic development in Northeast Ohio when the FLC Awards will be presented on April 23 in Rockville, Maryland will be:

  • Clare Crawford, Greg Krizman, Ed Nolan and Megan Tomsik from MAGNET
  • Paul Bartolotta, Carol Tolbert and Eric Baumann from NASA Glenn
  • Tracey Nichols and Anthony Thornton from the City of Cleveland
  • Bob Flauto and Michael May from Cuyahoga County.
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