Category Archives: Market Diversification

Posts about how manufacturers can diversify into new market segments or new geographical markets. Discussions of how to extend or enhance existing technology for new markets. Discussions about when and how to develop brand new products to move into new markets.

New Research Supports the Positive Effect of Co-locating Production and Innovation

The preliminary results of a new research report on innovation in manufacturing caught our eye here at MAGNET recently. In 2010, MIT’s President, Susan Hockfield, launched the MIT Production in the Innovation Economy (PiE) research group  to answer the question: … Continue reading

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Is This Our “Sputnik Moment”?

By Fatima Weathers, Executive Vice President, MAGNET At a recent conference I attended in Washington, D.C., panelists from industry, academia, and labor gathered to discuss Manufacturing’s Next Step. Several panelists described the current manufacturing environment as being on the edge … Continue reading

Posted in Attracting Young People to Manufacturing Careers, Economic Issues for Mfgs, Global Markets, Innovation, Workforce Development | Leave a comment

Looking Towards 2013

Before we know it 2013 will be upon us. Tell us what challenge your company faces in the coming year.

Posted in Economic Issues for Mfgs, Growth, Market Diversification, Process Improvement, Product Design & Development | Leave a comment

Harvard Business School Prof Raises Alarm About U.S. Competitiveness

This week I read a short article in Fortune that really got my attention. It’s titled “The crisis in U.S. competitiveness can’t be ignored.” In this article, Fortune business writer Tory Newmyer reports on a recent speech by highly regarded … Continue reading

Posted in Economic Issues for Mfgs, Global Markets, Market Diversification, Regional Manufacturing News | Leave a comment

MAGNET Ideation Sessions Help Manufacturers “Define, Discover, Develop and Deliver”

By Jim Rundo, Senior Business Consultant, MAGNET “If only we had a way to solve this problem…” “Our company has to introduce some new products soon…” “We are losing business to new competitors…” Most manufacturers have asked one or more … Continue reading

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Market Diversification: What Value Do You Bring? Part 1

By Ken Walker, Senior Business Consultant, MAGNET You’ve made “The Decision.” No, I’m not talking about LeBron leaving Cleveland—I’m talking about the decision to move your company’s products and services into a new market. Maybe it’s an allied market that … Continue reading

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“Reshoring” gets welcome attention; Good business climate necessary to take advantage of potential

“Onshoring” / “Insourcing” / “Reshoring” These are the names of an emerging trend to bring manufacturing production back to the U.S. that has been taken overseas (often to China) over the past several decades–primarily to take advantage of lower cost … Continue reading

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MIT Technology Review: Location matters in manufacturing

The MIT Technology Review today published an article that makes the case that the migration of manufacturing from the U.S. to Asia is an urgent problem for reasons other than the obvious effect on manufacturing employment. In her analysis of … Continue reading

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MIT’s Technology Review: “Why Manufacturing Matters”

“Manufacturing is not merely about giving people jobs. The next generation of technological innovations is intimately tied to production processes.” In an article published in the MIT Technology Review on July 1, Suzanne Berger,  a professor of political science at … Continue reading

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CBS News Report: Manufacturing recovery in Northeast Ohio

In the wake of President Obama’s announcement about his administration’s Advanced Manufacturing Partnership, CBS News reporter Dean Reynolds reports from Astro Manufacturing in Willoughby, Ohio. Astro Manufacturing V.P. Rich Petersen takes him on a tour and describes the company’s strong … Continue reading

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