Category Archives: Market Diversification

Posts about how manufacturers can diversify into new market segments or new geographical markets. Discussions of how to extend or enhance existing technology for new markets. Discussions about when and how to develop brand new products to move into new markets.

Don’t forget the Marketing, when it comes to Market Diversification

You have just identified the ideal new market for your business to penetrate. You’ve determined the new market and the opportunity it presents are a good match for your organizational strengths and resources. You’ve determined the barriers of entry are … Continue reading

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Symposium focuses on the future of innovation in Ohio

Plain Dealer Business Reporter Robert Schoenberger is covering the two-day high-profile symposium called “Building the Ohio Innovation Economy” which is being held at the InterContinental Cleveland April 25-26, 2011. Here’s an excerpt: “CLEVELAND, Ohio—Ohio’s economic future depends teaching companies how … Continue reading

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April 2011 MAGNET Insider available now

This month’s issue of MAGNET Insider is available now. A very busy conference season coming up for manufacturers in Northern Ohio, with lots of opportunities to learn about growing new markets. Be sure to scroll down to “Save the Date” … Continue reading

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Make sure you “Qualify” before you “Diversify”

As your company prepares to diversify into an adjacent market of its current business—or, as it prepares to adapt existing products or services to enter a brand new market—be sure to take a long, hard look at your company’s organizational … Continue reading

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Now’s the time…to Diversify…!

I’m hearing from more and more manufacturers that their business has bounced back from the “Great Recession” and in a lot of instances, is even booming. Some of these manufacturers have put initiatives they were working on when times were … Continue reading

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MAGNET and WIRE-Net Partner on New Markets Initiative

Northeast Ohio manufacturers looking to enter growing new markets should mark the mornings of March 22 and March 29 on their calendars.  Why? To attend either of the launch sessions of the New Markets Initiative, a joint project of MAGNET … Continue reading

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U.S. International Trade Commission votes for duties on Chinese pipe imports

Here’s an important development for dozens of manufacturers in Northern Ohio who are competing on the global stage: Final vote sets duties on Chinese steel pipe, Warren Tribune-Chronicle, February 9, 2011 Washington—U.S. Rep. Timothy J. Ryan, D-Niles, called Monday’s vote by … Continue reading

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